NABMA The Voice of Local Authority Markets.
The Love Your Local Market campaign is now in full swing and we have already had five excellent Roadshows as we build momentum towards the fortnight of the campaign between the 15th -
Our first call was at Borough Market where a packed audience were able to see the redeveloped market at first hand. It is clear that the redevelopment has enhanced the visual appearance of the market and also Borough's reputation as one of the leading markets in the country. There was tremendous enthusiasm for getting involved and over half the audience were new to LYLM, which is a theme that has continued throughout the Roadshows.
Next stop was Darlington where we heard about the success of the Peoples Market which was a new Sunday Market launched on the back of LYLM 2012. The presentation illustrated lots of new ideas for using social media to engage with your audience and get new traders. The Peoples Market continues to thrive and achieves significant increases in town centre footfall when it is held in the town.
Part of the attraction of LYLM is looking at ideas to launch new markets and Nabma has produced a publication “Getting Started” which has lots of tips to help in setting up new markets. You can download a copy from the Nabma website at www.nabma.com
A central feature of the Roadshows is taking the Nabma offer to more people and providing information about what is happening in the wider markets world. This was a key feature of the Roadshow at Wisbech where the Town Council has recently taken over the running of the market and is already implementing a number of initiatives to engage more effectively with traders and stakeholders. The BIS consultation on pedlars featured significantly on the agenda and a number of people spoke about the problems they faced in their own areas. This was a consistent theme throughout the Roadshows with no support at all for what BIS is proposing. Hopefully they will listen to the representations.
The two most recent Roadshows were held in Barnsley and Leeds and it is was great to hear of the success stories in both towns and the enthusiasm and skills of the market officers.
Barnsley is one of the biggest markets in the country and the occupancy levels remain consistently high. It is clear that Barnsley has a very proactive approach to stall and shop lettings and this policy has paid dividends. Barnsley is intending to launch a market app during LYLM 2013 and we look forward to featuring this as one of the highlights of this year's campaign.
Leeds was the venue for the next Roadshow and a full house in the conference facility at the Kirkgate Market heard about the Council's proposals for a £12m redevelopment scheme of the market. Leeds is clearly witnessing exciting times and the market redevelopment is a key element of the overall programme. Leeds also told us about the opening of the Marks and Spencer Shop in the Kirkgate Market which brings the company back to their original roots. Perhaps the opening in Leeds might be a first for a new approach from the major High Street retailer. We will watch with interest.
A key part of Nabma's approach to LYLM has been to provide resources to help markets celebrate LYLM in the most effective way. We have produced a media pack, best practice guide and merchandising material. All these resources can be downloaded from the Nabma website at www.namba.com
LYLM 2013 will be launched at Portobello and Golborne Road Market on the 15th May at 10.30 and prior to that date Nabma will be hosting a Parliamentary Reception on the 29th April to create further interest among parliamentarians and the wider markets industry.
So far over 200 markets have signed up for LYLM 2013. What is encouraging is that over half of these markets did not take part last year. This year our targets are 500 markets and 3000 new traders. We need your help to achieve these targets. If you have not already signed up please do so now. If you want any information please contact me. Everything you need is on the Nabma website at www.nabma.com
Graham Wilson OBEChief Executive,Nabma
National Association of British Market AuthoritiesThe Guildhall, Oswestry,Shropshire SY11 1PZ.Tel: 01691 680713
Email: nabma@nabma.com
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