Community Friendly Hairdresser at Cambridge Market

Local resident and hairdresser Jo Harding started trading at Cambridge Market back in May this year, and with it, brought a new and unique idea with her. The business, ‘Echo Cuts’, sees Jo save all the trimmings of hair she cuts, which is then bagged up and given to people to use, free of charge, as compost. Although the idea is new to the market scene, the actual concept has been around a long time, Jo’s grandparents using it for years when planting his slow growing plants. The uniqueness of an outside hairdressers has not only been a hit with the locals who use the market, but has also caught the attention of a lot of the tourists who visit the city. Having a stall at the market enables Jo to keep her prices down and offer visitors to the market a more convenient and affordable hair cut. Jo told MTN, “A lot of people can find high street salons intimidating, not to mention expensive. When I first got into hairdressing getting your haircut was always seen as a necessity, however nowadays it’s seen more as a luxury. With being able to offer lower prices I hope I can turn this back around to how it use to be so that people can afford it more often, and if your hair is good you feel good. Also my customers see that their cut offs are being put to good use by helping the environment. Having worked at salons previously I’ve seen just how much wastage there can be, but it doesn’t have to be like that.” A lot of people use the compost on their allotments and gardens, then call Jo when they want some more and then pick it up or she can deliver it by bicycle. She if often seen biking to and from appointments and the market, which is another of many ways that Jo helps the environment and is currently having a new bike trailer made with advertising space on it available for small businesses. She is also in the process of looking for a spinner, which means she can knit it together and give people the choice of having it either knitted or as it comes. Alongside keeping her business green and helping the environment Jo also does a fantastic job in supporting and raising the profile of local charities. Every haircut that Jo makes sees £1.00 go to a local charity and she dedicates roughly three months worth of money to an individual charity. Between May to August she helped the charity Childrens A + E at Addenbrookes (started by Junior Sister Byrne) and her donation helped buy new books for the patients. She is currently supporting the Arthur Rank Adult Hospice (September to December) and is looking at which local charity she will be supporting in January. All volunteers who work at the charities also get Community Friendly Hairdresser at Cambridge Market offered a free haircut. In summing up Jo told MTN, “The reason I do it is to try and raise the profile of our local charities, as well as donating to them. It is important that we give back to our local communities. People are quick to moan about the economy, yet they still order the majority of things online. They would genuinely be surprised if they came down and supported the local market at just how great it is, thus giving something back locally. The atmosphere at the market is fantastic, especially between us traders. Considering we are all independent businesses the teamwork is second to none, always helping each other out. Its almost like we are one big family, I love it there.” What does the future hold for Jo and Echo Cuts, Well, “One day I really hope I can expand the business and idea so it can be used at markets across the UK. Too help benefit local charities up and down the UK and of course the environment nationwide would be fantastic.”
www.markettradenews.com
www.facebook.com/markettradenews
www.twitter.com/markettradenews

Market Matters - Chew on This !

The Environment Secretary, Owen Paterson, comes across as pretty credible when making speeches, but he can be let down by his friends. Last month he made a major speech in Parliament to overcome public scepticism and persuade the EU to allow cultivation of genetically-modified crops. His speech was straightforward enough, but a lot less entertaining than John “Mad Cow Disease” Gummer who, you'll remember, made his point by force-feeding his daughter with a beefburger on TV. Owen still has to persuade the Prince of Wales, Prime Minister and House of Commons Catering Committee to put ‘Frankenstein food’ on their menu.

Paterson wants the EU to approve a long list of new GM crops, including herbicide-tolerant maize and sugar beet, on the basis they offer increased yields which keep food prices down. Critics say the technology is unproven, threatens human health and the ecosystem and is driven by the corporate greed of food producers, not the needs of consumers. The precursor to Paterson’s speech was a report by the Parliamentary International Development Committee two weeks earlier to the G8 ‘International Summit on Nutrition’ held in London. It is generally acknowledged that a meat-based diet is amazingly inefficient in terms of resource-use compared to a plant-based one, so it was hardly surprising when the Chairman, Sir Malcolm Bruce, announced:

"There is no room for complacency about food security if UK consumers are to enjoy reasonable food prices. With the UK never more than a few days away from a significant food shortage, UK consumers should be encouraged over time to reduce how often they eat meat.”

The ‘Springwatch’ presenter and president of the RSPB, Kate Humble, was pretty supportive of both. She suggested the Sir Paul McCartney approach to meat consumption was one solution.

“Don’t be too quick to knock the science” she said. “One solution is meat has to become a luxury - a treat. We need to stop having bacon sandwiches for breakfast, chicken sandwiches for lunch and steak for dinner.”

Whilst the wellrehearsed arguments for and against GM are kicked back and forth across Europe, now could be a good time to read the report. It recommends the UK Dept. for International Development continues to help smallholders in the developing world increase food production and reduce reliance on imports. It emphasizes the damage which rising commodity prices do to the UK food industry and consumers, and is particularly critical of the EU requirement that 10% of transport energy must be provided from renewable sources by 2020. Diverting production from food into bio-fuel solves one problem but creates another, as seen when the USA shifted production of maize for export into maize for bio-fuel. The resulting price hike in this staple food sparked riots south of the border.

But the report does leave several elephants wandering through the room e.g. whether GM or better farming practices is the solution and whether DFID’s budget should be hacked in the government spending cuts. It does not shy away from the contentious issue of population control in the developing world and points out that when world population grows from 7.1 billion today to 9.3 billion by 2050, as predicted, then food prices (let alone energy prices) will go through the roof. The Committee praises DFID’s efforts to meet the need for contraception in many developing nations and urges HMG to maintain a keen focus on women’s reproductive rights.

The Committee also took some shots at emerging problems e.g. investors who buy up areas of land farmed by smallholders in developing countries. They recommended UK-domiciled corporations are required to be transparent about such land deals.

Of course, one way to keep prices down for the UK’s (relatively-static) population is to increase domestic production, hence Owen Paterson’s speech. Another is to reduce food wastage. According to the committee there is “considerable scope for the Government to reduce domestic food waste and set national targets to curb food waste within the UK food production and retail sectors...with clear sanctions for Companies which fail to meet these targets”. It sounds like portions may be about to get smaller at the Market Café, which is one way to curb obesity and save money for the NHS.

Meanwhile, a Good Food news story: The miserable weather this spring may have caused the unexpected surge seen in the number of elvers migrating up the River Severn. Cool weather may have shifted ocean currents and helped the baby eels return to the Severn estuary from their birthplace in the Sargasso Sea. Elvers are a local delicacy in Gloucester, but when exported to the Far East, sell at a price, pound for pound, higher than caviar. I was introduced to catching elvers many years ago by a friend, who fries them with smoky bacon and serves them with scrambled egg on toast. Very nice, but too expensive nowadays for anything but an occasional treat.   

Sadly, elver numbers have fallen by 90% over the last 20 years (no-one really knows why) so the European Eel is now on the EU list of endangered species. Netting is strictly controlled by the UK Environment Agency to between February and May and because of the decline, the EU has imposed a ban on exports to outside Europe. The French have, predictably, refused to sign-up to the ban and continue to employ their preferred fishing method of trawling by boat. This is, of course, far less fun than risking your life with a hand net on a muddy Gloucestershire riverbank through a freezing night.  

Hopefully the eels now know all about the French and will continue to return to the UK instead.